Business Fables & Aphorisms

  1. 1. ¶A loss, no bad thing
  2. 2. ¶NY to Dallas
  3. 3. ¶Cool vs Works

Fables and Aphorisms pass down uncommon wisdom packaged into a sticky story with the hope that one day the story might be cliche.

A loss, no bad thing

塞翁失马 - aka: A Blessing In Disguise

It can be difficult to foresee the twists and turns which compel misfortune to beget fortune, and vice versa.

A farmer had only one horse. One day, his horse ran away. His neighbors said, “I’m so sorry.
This is such bad news. You must be so upset.” The man just said, “We’ll see.”
A few days later, his horse came back with twenty wild horses following.
The man and his son corralled all 21 horses. His neighbors said, “Congratulations! This is such good news.

You must be so happy!” The man just said, “We’ll see.”
One of the wild horses kicked the man’s only son, breaking both his legs.
His neighbors said, “I’m so sorry. This is such bad news. You must be so upset.”
The man just said, “We’ll see.” The country went to war, and every able-bodied young man was drafted to fight.

The war was terrible and killed every young man, but the farmer’s son was spared, since his broken legs prevented him from being drafted.
His neighbors said, “Congratulations! This is such good news. You must be so happy!”
The man just said, “We’ll see.”

NY to Dallas

A captain took off from NYC, southbound, to Dallas, TX. But the captain realized that

Cool vs Works

Crossing the Chasm

  • Early Adopters Want Cool
  • Unwashed Masses Need Something that works.

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