Modern Product Strategies

Gap Analysis
Market Segmentation
Action Plan
Solution Matrix
Positioning

Build & Market that Sell

Market Analysis
Strategic Decision Making

What is the Challenge

Product Planning = Focus
Priorities Keep Changing = Build (Align Prod w/ Dev Team)
GTM Stragy that maps to buying process for customers
Where are the sale? = Launch - org readiness, sales enablement
Pricing = What is the market willing to pay